The Best Way To Begin A SEO Company - Learn How To Begin A SEO Business|}
It is nearly 14 years since I formally began my search engine optimization business. I could honestly say it is among the best things I've ever attempted to do in life. It's also one of the most painful, stressful and frustrating things things that has happened to me. So here's the short list of what I have discovered as its first manager, CEO and adviser.
Constantly be Prepared to Socialize
You will find a lot of theories, tons of how-to's, tons of sales discuss in our day and age. Stories hold huge weight in pinning down a prospective client to a sale.
Outside of a sales perspective, story-telling in your group of friends may create a enormous influence in rippling out your company to other people. My very first enormous client (that's still my customer to date) came from a short chat whilst riding the train on my way to my then day job. I bumped into one of my college-mates there. We weren't really close. I told him that I had been in SEO and shared its own worth and also what it did for my own website. He said that he would consult with me.
Turns out that he did. I must close the offer.
After that lesson, then I never ceased evangelizing.
Give Free Consultations
Yes I know, you want to get paid per hour. While it might be true that everything you understand is well worth every penny to everything you are charging, absolutely free consultations construct trust. More often than not, it has helped me get the whole business enterprise.
Clients appreciate the little things. They also feel more secure once you provide them more info about what they are getting in to and what they wish to know about other features of online marketing. You can leverage on providing them what they need to understand instead of telling them vague generalities about the industry.
I have a customer today that signed up together because of their main product's SEO and signed up with another search engine optimization firm because of their new product's SEO. They wanted to see who's the greater SEO services supplier. While I am easily 60% more expensive in my yearly retainer compared to another SEO company, I gave away complimentary consultations to the proprietor.
"Call me anytime in the event you need anything -- except for money." , I said. And that he did. He telephoned up to wake me up often times (I sleep and wake up late while he is an early bird). Nevertheless, it was here all worth it.
The whole company is currently given to us and we're simply waiting for the purchase of the other (much cheaper) SEO firm to perish. I do not know if they're doing a great job or not. What I do know is that I gave out free, anytime appointment -and it worked!
It is one of my trump cards on customer acquisition.
Don't Be Scared to Jack up your Cost
You have to understand that SEO particularly here in the Philippines is still known as 'new' by most firms. The dominant (and powerful) form of marketing here is still TV. That leaves us having a 'free market' and also a free market ensures that the price range is crazy.
There are companies that offer SEO for as low as $300 a month. And yes, they assert that it is white hat -- with all of the linkbuilding tips you can ever imagine. If I tried to pull that stunt, I would be out of business in a month's time.
Louis Vuitton can afford to charge that much since they are all for quality and exclusivity. I would like to be a business like that. That is 1 reason why we provide customer exclusivity because of their niche/industry. And we also charge premium for this.
Companies can butt-heads on lowering costs. It can be the weapon of choice for many SEO companies. It's also a vicious, downward spiral. The customers win and the search engine optimization industry loses.
My weapon of choice will be raising the quality of our solutions and building a new. That manner, pricing is secondary and I'm pleased with the few really great customers I have.
Think like Louis Vuitton. Win.
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How to Begin an SEO Company with NO Technical Skills.
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Also watch bill from previous elephant handler who had been making $19k annually for $3k in one week.
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